I welcome clients with my shopgirl singsong voice. At the store we make our clients more beautiful. We find their holy grail skincare and beauty regimens. Regimentation is key. A client buys more product with her holy grail regimen. She’ll come back in to adjust it, swap in one cream for another, a toner for a peel, and I’ll be here to help. The regimen evolves with the client. A regimen means more UPTs: more units per transaction, more sales.