Re: Our Contest Tweet Campaign
Raise your hand if you've ever been personally victimized by Paper Darts.
To all our writerly Twitter friends: We’re sorry. While a number of people seemed to enjoy being cajoled into submitting to our short fiction contest, there is a very important bunch who did not. And to you we offer our most sincere apologies.
Yes, our campaign method was spammy. But it was also strategic. We tweeted to a majority of those who follow us and identify as writers in their bio (excluding those who are exclusively poets, journalists, robots, etc.). With all the jargon in our feeds these days, it’s hard to get your message out there and actually be heard by your target. We wanted to tailor a (admittedly somewhat generic) tweet to you so you'd know that whoever you are, you’re the kind of writer we want in our contest.
But that doesn’t excuse our poor diction and impersonal approach. While we would’ve liked to convince you to submit by plying you with wine at a fancy hotel restaurant, we chose the cheap way out. And you deserve better.
Despite that, though, we still believe without even seeing them that you do look great in your pants and your writing stands a chance in our contest. We believe in you like a four-year-old believes in Santa, and your writing makes us as excited as a new toy.
Next time around, we’ll be coming at you with that wine. And it won’t be the boxed kind.