In case you haven't heard, Pantone's 2013 color of the year is emerald. While my gut reaction (I have lots of feelings about colors) was that emerald had nothing on 2012's tangerine tango, a little time spent scrolling through Paper Darts' Pinterest for past emerald loves softened me to it. Now I'm ready for a year of green.
Aside: I have no clue why Pantone has colors of the year. Is it trend forecasting or an attempt to influence trends? Maybe it's just for fun? Eh, whatever.
By Holly Harrison, Marketing Director and Pinner Person